Meet the founder
Majorr Smith.
A return to nourishment.
Certified African Holistic Health Coach · Herbalist · Sound healer · Founder
Portrait
coming soon
A letter from Majorr
Choosetarian began the way most quiet things do — at a kitchen counter, with a jar of sea moss soaking overnight and a pot of elderberries on a slow simmer.
I wanted nourishment that felt like it came from somewhere. Food and drink that asked something gentle of me — to slow down, to pour with care, to sit for the cup of tea instead of carrying it from one task to the next.
This is plant-led food, herbs, and rituals — not a movement, not a course. Just small things, made well.
Alongside the kitchen, I keep a parallel practice in sound and stillness — music, sound healing, and breath as part of the same ritual of slowing down. Food feeds the body; sound moves what the body holds. They belong together.
— Majorr Smith, founder
The Choosetarian story
Choosetarian was founded by Majorr Smith — a Certified African Holistic Health Coach, herbalist, and sound healer who believes the smallest, most ordinary choices are the seeds of generational change.
The name itself is a quiet invitation: to choose. To choose quality over shortcut. To choose nourishment over noise. To choose a healthier relationship with your body, and the people you love.
What began as a personal practice — soaking sea moss, simmering elderberries, steeping herbs — became a community. A growing circle of people choosing ancestral wisdom and modern wellness in the same breath.
The work draws on a lineage of African herbalism and ancestral plant practice — the same tradition that holds sea moss, elderberry, and alkaline botanicals as everyday medicine. We honor that lineage in plain words: this is food and herbs the way our grandmothers' grandmothers understood them.
Planting seeds of health and raising the vibrations of human consciousness through holistic healing and preventative living.
What we hold
Four words that shape every choice we make.
Slow.
Made in time, not against it.
Plant-led.
Whole foods, whole herbs, whole rhythms.
Hand-batched.
Small quantities, made with intention.
Communal.
Wellness shared is wellness multiplied.
Rooted in ancestral African herbalism · Aggie Pride · NC A&T
From Majorr
"If something here softens your day — even a single cup of tea, a single spoonful, a single breath — then we've done the work we set out to do."
— Majorr Smith, founder
Walk with us.
Sea moss, elderberry, herbal tea — the quiet rituals at the heart of the kitchen.