Meet the founder
Majorr Smith.
A return to nourishment.
Choosetarian was founded by Majorr Smith — a holistic wellness practitioner and creative healer who believes that the smallest, most ordinary choices are the seeds of generational change.
The name itself is a quiet invitation: to choose. To choose quality over shortcut. To choose nourishment over noise. To choose a healthier relationship with your body, and the people you love.
What began as a personal practice — soaking sea moss, simmering elderberries, steeping herbs — became a community. A growing circle of people choosing ancestral wisdom and modern wellness in the same breath.
We don't promise miracles. We offer rituals.
Every product, every recipe, every batch is made with the same intention: to help you come home to yourself, gently and on your own terms.
What we hold
Four words that shape every choice we make.
Slow.
Made in time, not against it.
Plant-led.
Whole foods, whole herbs, whole rhythms.
Hand-batched.
Small quantities, made with intention.
Communal.
Wellness shared is wellness multiplied.
From Majorr
"If something here softens your day — even a single cup of tea, a single spoonful, a single breath — then we've done the work we set out to do."
— Majorr Smith, founder
Walk with us.
Explore the collection, join a retreat, or meet the hand behind every batch.